A strategy day for exports

At a recent strategy day, ipf electronic's export team reflected on the current situation and developed viable ideas for the future.


The workshop was moderated by Matthias Brems from the specialist consultancy for foreign trade. Export Manager Antje Wieners opened the day with an overview of the status of sales work and the current sales trend.


The day began with constructive discussions about the strengths and weaknesses of export work to date. In a second part, ipf electronic's country portfolio was developed. This resulted in country groups that can be treated similarly in future strategy decisions.


The export team gained new insights into methodology and concepts for strategy development. The workshop gave the participants the opportunity to work on the global future of ipf electronic, unencumbered by day-to-day business.